FICO Scores Executive Vice President, Jim Wehmann had a golden opportunity; deliver a keynote addresses at the 2016 World Banking Conference in Washington D.C. to the top 1,000 bankers in the world. Jim wanted to create a memorable presentation that would bring an authentic and engaging human story to a brand that most consider more of an algorithm than a company. He wanted to share the stories of regular working Americans and how their FICO score affected their lives in profound and positive ways, and he wanted it to be spontaneous and unscripted. FICO Scores engaged Corner Booth Media to film hidden camera footage at the Mall of America and weave several video stories together throughout Jim’s 45 minute presentation.
The result was hands down the most engaging keynote at the conference.