Northwest Farm Credit Services needed to solve a complex training challenge; teach beginner sales teams to introduce their new financial product line in a consistent and engaging way. What better way to model a great sales presentation than to have the company’s best sales team members share their secrets on camera. With the help of NWFC’s team, Corner Booth Media created a series of sales training videos that share the right way to handle complex customer questions. Now their sales teams, in over forty offices across the west, communicate to their customers in an effective and consistent way. Problem solved.