SEARCH (Southeast Alaska Regional Health Consortium) is a non-profit health consortium serving the health interests of residents in Southeast Alaska. Having qualified doctors and medical professionals is essential to their continuum of care. In 2017 Corner Booth Media was selected to help recruit healthcare providers to serve the communities of rural Southeast Alaska. To convince qualified people to practice in such a remote place, we had to create stories that not only showed the stunning power and beauty of Alaska, but also stories appealing on a human level.  We filmed for 19 consecutive days, in eight distinct communities, covering thousands of miles, to share the real-life stories of doctors and medical professionals who had chosen to practice in Alaska. SEARHC was recruiting to fill 150 healthcare positions throughout their vast service area. In just over a year of our videos being launched they filled over half of those positions with some of the most respected providers in the country.