STARS (Steamboat Adaptive Recreational Sports) is one of the largest adaptive sports recreation organizations in the country. Every year STARS helps clients from all over the world with physical and cognitive disabilities learn to ski and recreate in Steamboat Springs. Julie Taulman, STARS Executive Director reached out to Corner Booth Media to help fulfill STARS’ biggest dream; raising $5 million to build a state of the art adaptive ranch to better serve all of their clients. The first step was to increase donations from their annual STARS Mountain Challenge event, featuring many current and former Olympians.
Our CBM team helped craft the script for the evening and created several video stories that were shared during the event, all in an attempt to create an emotional connection between the donors and the STARS mission. The result was a huge increase in donations over the previous year; raising $120,000, up from $85,000 the previous year. Our videos continue to be shared through STARS social media channels, increasing awareness and online donations.