In 2014 Jeremy Behling and his wife Sarah Fox purchased Yampa Valley Tire Pros with the intent of creating a business that would grow along with their young family in Steamboat Springs, Colorado. They’re in it for the long haul and their mission was to keep their friends and neighbors safe on the road for generations. They wanted their story to be authentic and tied to them personally, taking advantage of Steamboat’s small community and word of mouth potential.

Jeremy also wanted to share his story online as much as possible, using platforms like Facebook, YouTube and even texting to get his story out. He also realized the powerful impact of television and radio to raise the overall awareness of his “YVTP” brand in the region, particularly large, wide demographic audiences gathered around “campfire” events like the Denver Broncos on Monday Night Football.

Yampa Valley Tire Pros

The results have been very effective. YVTP had an increase of 18% in 2015, its first year in business and is ahead of projections for 2016 (We should cut, or update with 2016 numbers). The bigger measurable is name recognition and brand awareness. Because of the integrated marketing plan we’ve been implementing YVTP has been able to grow an online “Car Care Club” by over one thousand percent.

Videos Produced
Car Care Club Members
Years Together

Check out Yampa Valley Tire Pro’s social media pages.