In 2014 Jeremy Behling and his wife Sarah Fox purchased Yampa Valley Tire Pros with the intent of creating a business that would grow along with their young family in Steamboat Springs, Colorado. They’re in it for the long haul and their mission was to keep their friends and neighbors safe on the road for generations. They wanted their story to be authentic and tied to them personally, taking advantage of Steamboat’s small community and word of mouth potential.
Jeremy also wanted to share his story online as much as possible, using platforms like Facebook, YouTube and even texting to get his story out. He also realized the powerful impact of television and radio to raise the overall awareness of his “YVTP” brand in the region, particularly large, wide demographic audiences gathered around “campfire” events like the Denver Broncos on Monday Night Football.